I got to the London Golf Show at 15:00 and was slightly worried that I wouldn’t have enough time as the show finished off at 18:00 for the day – my worries were quickly put to bed as I struggled to kill an hour at the show.
When one hears the “London Golf Show” is happening, expectations are immediately high being as London is THE city so a Golf Show hosted in London has to be THE golf show…sadly – expectations were not met. In fact, an ardent golfer would have a better time and get to play with more equipment walking around The Pro Shop in South Africa then they would at the London Golf Show.
The show consisted of two floors – one floor mainly filled with courses/hotels pedalling golf breaks but really more interested in getting your details so you can be spammed – no real deals or information on offer. My UK and South African golf groups have been talking about a golf holiday so I’ve been researching locations with Antalya currently top of the list…I was quite happy to see a stand about golfing in Antalya, unfortunately, all the guy could tell me about golfing in Antalya was “Here, take this leaflet” The same floor also had a Titleist and Taylormade stand and I was looking forward at test driving the new AP1 716 irons but after spending 15 minutes in line, I gave up.
The other floor was slightly more interesting with a ball manufacturer that you don’t see everyday – Volvik as well as Zepp offering a pretty good deal: a Zepp sensor and a dozen Pro Vs for £100. Asher were there too, which was something a bit different. Ping, Cobra and FootJoy were some of the other big vendors there but for someone who went there in search of a golf holiday destination, a new pair of golf shoes, a new driver and a new 3 wood, I came home bitterly disappointed.
There also weren’t any cool golf challenges aside from one very plain putting challenge. I remember going to a show years ago where golfers were trying to hit a floating green and another where there were chipping contests by Vokey wedges and really cool prizes being given away.
When I go to a Golf Show, especially one as big as the “London Golf Show”, I expect Disneyland for golfers, I expect to spend the better part of the day, trying out equipment, hoping to take part in a cool demo or challenge and coming home with a bucket of freebies and maybe even a prize or two – The London Golf Show was drab, dreary and didn’t have much to offer – nothing like a Disneyland for golfers, more like a really boring movie. That being said, at an entrance cost of £10 with some free rounds of golf thrown in, I can’t be too disappointed but I would happily pay much more to go to a quality golf show. I think I’ll be giving the next one a skip…